The Awen Sells Out: Soy Tulum’s Flagship Project Reaches 100% Lot Sales

In a milestone moment for the Tulum real estate market, The Awen, the flagship project within the emerging Soy Tulum community, has officially sold out all 58 land lots—marking one of the fastest sell-outs in the region's recent development history.

Praised for its thoughtful planning, exclusive location, and high-end vision, The Awen has quickly become a benchmark for luxury and sustainable living in Tulum. Over the past 18 months, the low-density project has attracted investors from across the globe, drawn by its strategic location just 700 meters from the beach, its eco-conscious design guidelines, and a curated suite of amenities including 24-hour security and flexible payment plans.

With all construction permits secured and infrastructure completed, investors are now moving into the next phase—beginning construction on custom-designed villas. Many are opting to build properties for the growing short-term rental market, while others are creating bespoke vacation homes for personal use.

“The response to The Awen has been incredible. Buyers were not only drawn to the project's aesthetics and values but also recognized the long-term investment potential in an area positioned to be one of Tulum’s most exclusive residential zones,” said a representative from the development team.

While this chapter closes, a new opportunity is on the horizon. The Awen's sister project, currently in pre-launch, is poised to raise the bar even further with next-level amenities and the same strong focus on sustainability and luxury. Investors who missed out on The Awen’s first phase are encouraged to join the waiting list for Phase 2, which is expected to open soon.

To stay informed or reserve a spot on the waiting list, interested buyers can register via the official link provided.