A study confirms Tulum Beach has the whitest sand on Earth. Discover why this Riviera Maya gem is a top destination for travelers.
A recent study conducted by travel experts at CV Villas has officially crowned Tulum Beach as the whitest-sand beach in the world. By analyzing over 200 beaches worldwide using color theory and RGB values, the study determined that Tulum’s immaculate six-mile coastline in Mexico’s Riviera Maya boasts the purest shade of white.
Tulum’s stunning beach isn’t the only attraction drawing visitors from around the globe. The town is home to over 20 breathtaking cenotes, including Gran Cenote and Cenote Dos Ojos, as well as the iconic Mayan ruins perched atop its cliffs. Nature lovers can explore the Sian Ka’an Biosphere Reserve, a UNESCO World Heritage Site, offering unparalleled biodiversity and eco-adventures.
For those seeking luxury and relaxation, Tulum offers world-class wellness retreats at renowned resorts like Muaré Hotel, Hotel Bardo, and Conrad Tulum Riviera Maya. These exclusive sanctuaries provide ancient Mayan-inspired spa treatments, private beachfront villas, and immersive wellness experiences.
Tulum Beach outranked Anse Source d'Argent in the Seychelles, Marmari Beach in Greece, and Tropea Beach in Italy, securing the top spot on CV Villas’ list of the world’s whitest beaches. Its natural beauty, combined with its rich cultural and ecological offerings, continues to make Tulum one of the most desirable destinations for travelers worldwide.
With its crystal-clear turquoise waters, soft powdery sand, and thriving tourism scene, Tulum Beach isn’t just a paradise for beach lovers—it’s now officially recognized as the best white-sand beach on Earth.
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